WHAT WE BUILT

A complete, bilingual website prototype.
Designed, developed and content-ready.

THE WEBSITE

🇬🇧 Full Italian version with language switcher on every page. 🇮🇹

DESIGN & EXPERIENCE

• Custom design system with gold diamond motif
• SVG logo with animated intro sequence
• Cursor particle swarm (boid simulation)
• Gallery and video lightboxes
• Scroll-triggered animations
• Responsive across all devices

COLLABORATIVE PROCESS

The prototype was developed iteratively in close collaboration with Giorgio Rinolfi. Design decisions, content direction and visual details were discussed and refined over multiple rounds.

PROTOTYPE / MVP

Delivered and ready for production deployment.

WHAT COMES NEXT

STRATEGIC FOUNDATION

• Competitor Analysis
  Structured analysis of 10 to 15 direct and indirect competitors. Covers positioning, website quality, communication approach, social media presence and content patterns. Collaborative process combining internal market knowledge with external research.
• Keyword Research EN + IT
  Comprehensive keyword study for both markets. Search volumes, competition levels, long-tail opportunities and gap analysis against competitor rankings. Event- and industry-specific terminology mapped across both languages.
• Content Strategy & 12-Month Plan
  Messaging framework based on target personas. Content pillars, brand voice guidelines, and a concrete editorial calendar with topic assignments, keyword targets and publishing rhythm.

PRODUCTION READINESS

• Legal & Compliance
  Imprint, GDPR-compliant privacy policy, cookie consent solution, custom 404 page. Required for any EU website to go live.
• Search Engine Optimization
  Meta descriptions, Open Graph tags, structured data, sitemap, hreflang tags, canonical URLs. Optimized using keyword research from Phase 1.
• Email Delivery
  Branded email templates and automatic confirmation replies for professional client communication after form submissions.
• Quality Assurance
  Systematic review across browsers, devices and accessibility standards. Keyboard navigation, screen reader compatibility, performance optimization.

GROWTH & SCALE

• Future-Proof Publishing System2.500 EUR
  Reusable components, proper internationalization, content files editable without code.
• Content Management (Lightweight)200 EUR
  Introduction to the content workflow. Add Lab entries and projects via simple text files.
• Content Management (Full Backend)2.000 EUR
  Visual editing interface with media library, preview and one-click publishing.
• Text Review Coordination400 EUR
  Briefing and coordination of native-speaker editorial review for EN and IT.
• Case Study Production400 EUR / study
  Project narrative, imagery, page build using template, Italian version.
• Press Kit400 EUR
  Downloadable logos, factsheet, key stats, high-res images.
• Testimonial Collection400 EUR
  Collect client quotes, format and integrate into relevant pages.
• Project Detail Pages400 EUR / page
  Dedicated page per project using the reusable template. Images, text, gallery, IT version.
• Multilingual Expansion1.000 EUR / lang
  Translation, integration and QA per additional language. Editorial review handled externally.
• Custom Font Integration200 EUR + license
  Licensing, self-hosting and integration of a commercial typeface into the design system.

ONGOING PARTNERSHIP

VISIBILITY

• Monthly Analytics Report
  Matomo review: traffic patterns, top pages, bounce behavior, funnel performance.
• SEO Monitoring
  Keyword ranking tracking, technical health checks, crawl error alerts.
• Quarterly Strategy Call
  1-hour session to review direction, discuss priorities and plan adjustments.
• Minor Updates & Fixes
  Text changes, small design adjustments, bug fixes as they come up.
• Email Support
  Reachable for quick questions and consultations.

GROWTH

• Everything from Package S
  Analytics, SEO monitoring, minor updates, email support.
• Monthly Strategy Session
  1 to 2 hours: review performance, plan the month, make decisions together.
• 1 to 2 Content Pieces / Month
  Lab entries, press announcements or campaign content. Briefing, SEO optimization, editorial review, publication.
• Ongoing SEO & Campaign Planning
  On-page improvements, internal linking, new keyword targets. Seasonal hooks and event tie-ins.
• Development Iterations
  A/B tests, layout improvements, new components as needed. Priority response within 24 hours.

PARTNERSHIP

• Everything from Package M
  Strategy, content, SEO, development, analytics.
• Weekly Check-in + Direct Channel
  30-minute weekly call plus a direct communication channel for ongoing collaboration.
• 3 to 4 Content Pieces / Month
  Lab entries, case studies, press announcements, campaign content.
• Social Media & Newsletter
  Content ideas, posting rhythm, platform-specific adaptations. Newsletter editorial calendar and coordination.
• Vendor Coordination & Strategic Initiatives
  Managing external contributors. New formats, partnerships, market entries, positioning experiments.
• Annual Strategy Session
  Half-day session to set the direction for the year ahead.

RECOMMENDED START

Let's build this together.